About us

Spark was born in 2013 to provide strategic information services focused on the agribusiness market. In 2014, Spark expanded its activities into market research, coming up with a brand new approach to information, its content and how it is collected and analyzed, gathering insights on the opportunities and risks involving our clients' businesses.

Spark is one of the main suppliers of information services to the Brazilian agribusiness market. It has professionals of the highest credibility with deep expertise in agribusiness, market research and statistics. It broke new ground in the concept of digital information collection. Innovating, maximizing and safeguarding operational costs.

HOW
WE WORK

FLEXIBILITY – INNOVATION – INTELLIGENCE

Spark believes that number alone are not enough to meet the demands of a market in constant evolution. The analysis should go deep down into the market's daily routine, revealing customized solutions.

That's why we've come up with a brand new approach to information, with opportunity and risk insights.
We are the source of knowledge and inspiration for intelligent decision-making that bring business success to our clients.

BIP

SAMPLING

bip sampling are robust, always seeking to offer results that provide assertive and reliable vision.

All studies contain stratified sampling, covering different farmer profiles. The data can then be correctly extrapolated, providing a confident interpretation of the market.

In seed and crop protection studies, the decision-maker is the supplier of information, either the owner, the agricultural manager or the person responsible for the property.

DATA COLLECTION TECHNIQUE

We are the first and only company focused on digital data collection for the agribusiness market in Brazil. We are present in all the producing regions in the country, approaching their peculiarities with speed, safety and resource optimization.

At Spark all face-to-face interviews are 100% digital, making the whole process of data collection, evaluation and tabulation more dynamic, secure and intelligent.

This system provides better interaction between evaluation and field teams, with daily transmission of information, feedback and essential guidance to improve ongoing work.

INVESTIGATED MARKETS

bip studies cover Crop Protection and Seeds markets within the main commercial crops.

For crop protection, all segments are captured, from early treatments through to the end of the cycle for each crop.

The panel also addresses management in resting areas during inter-cropping periods and biological products.

Citrus | Coffee | Corn (sumer and winter)

Cotton | Dry beans | Flooded rice

Fruits | Pasture | Peanuts

Potato | Soybean | sugarcane

Tomato | Winter grains

TACTICAL SOLUTIONS

SEGMENTATION

Who are my clients?

Spark can help you track which clients value your product or service the most, identifying actions, needs and desires and adjusting the offer to specific characteristics and demands of each segment.
A definite increase in sales and customer loyalty.

CLUSTER ANALYSIS

ANSWER TREE

COMMUNICATION

How do I communicate the value of my product?

In a competitive scenario, with products and services flooding the market, knowing how to communicate effectively brings results that can and should be measured.
Our solutions increase the margin of accuracy and measure the return on investment.

CAMPAIGN TESTING

CAMPAIGN RECALLING

POSITIONING

What does my product deliver?

Spark evaluates the differentials delivered by your product or service and measures its real value towards your market offering. Your product won't be just another one. The results will show how to build efficient competitive advantages to conquer your clients, maximizing your marketing efforts.

KBF MATRIX vs DIFFERENTIATION

KBF MATRIX vs SATISFACTION

BRAND SCORE

VALUE MAP

COMPETITIVE ADVANTAGES

BRANDING

How strong is my brand?

Your business will always have at least one unique attribute: the brand. A powerful asset that anchors customer loyalty.
We provide a diagnosis of your brand's health, recommending the actions needed to maximize this powerful asset.
It's your brand creating value for your business.

BRAND EQUITY

PRICING

How much is my product/service worth?

During your product life cycle phase, knowing and understanding your client's perceived value is crucial. Good price positioning allows to capture value with adjusted dynamic of supply and demand.

PSM – PRICE SENSITIVE METER

BPTO – BRAND PRICE TRADE OFF

CONJOINT ANALYSIS

FEEDBACK

How is my product performing?

Monitoring results and effectiveness of marketing campaigns is essential to build a successful portfolio.
It's your product achieving its full potential.

PRE- AND POST-CAMPAIGN MONITORING

KPI MONITORING

INTENT vs CONVERSION